NGC BROADBAND SLIDER

NGC Broadband

CASE STUDY


The Challenge

To develop a full-fledged automated website for NGC Broadband for prompt user interaction. Make the digital user experience and customer support match the outstanding service delivered, and increase the visibility of NGC's brand.

Outcome

Logo Rebrand, a brand new website, and a fully automated SMS notifier implemented in the website to provide a fluid experience to the users.

SCOPE OF PROJECT
  • Website Development
  • SMO and SMM
  • SEO
  • Website Management
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The Beginning

What started out at first as an amazing Social Media Marketing experience for NGC Broadband, Nexop quickly turned into a trusted agency for their digital brand expansion. It was followed by some rigorous meetings between NGC Broadband Co-Founder, Mr. Ganesh Sharma and Nexop executives to work of the idea to promote their brand digitally, and was finally agreed upon to start building a brand new website for the brand, and Mr. Ganesh Sharma enlisted Nexop to help promote NGC Broadband's brand.

NGC BROADBAND
Brand Definition

Defining the brand needs to create a practical roadmap; keeping in mind all the company's future decisions. An in-depth strategy session was conducted and during that brand attribute exercise, a pattern emerged that best portrayed NGC Broadband.

NGC BROADBAND NGC BROADBAND

Words like "Caring, trustworthy, social, professional, relaxed" spoke more of a friendly and loyal brand (best described by the colour Blue)

Words like "welcoming, worry-free, happy" spoke more of an exitement for the users (best described by the colour Orange)

Hence, the colours Blue and Orange were the first brand attributes to be developed,in favour of NGC Broadband.

Logo Refresh

Once the brand tone was set, the designing team at nexop went on to modify the existing logo of NGC Broadband, to align it with the brand.

NGC BROADBAND
User Experience

Based on the user profiles and user journeys, as per the brand Strategy, we created a sitemap from scratch. The site content was then organized and prioritized around key behaviors. Emphasis was also provided for a fluid user experience and to develop the actual website, based on this sitemap.

Evolution

Based on the user profiles and user journeys, as per the brand Strategy, we created a sitemap from scratch. The site content was then organized and prioritized around key behaviors. Emphasis was also provided for a fluid user experience and to develop the actual website, based on this sitemap.

NGC BROADBAND
NGC BROADBAND
PLAN SELECTOR

We develop a user centric, interactive segment for users to customize their broadband plan, based on their budget, speed requirements or data requirements. This functionality provides a transparent idea what the users are going to achieve in terms of data and speed based on their budget.


Unique Elements

We developed a custom icon set for the website that aligns with the brand.

We also came up with ideas to simplify the broadband connection process and translate the same idea to the customers, for which we designed eye catching infographics explaining the process in a simple and fluid manner.

We also designed custom sliders for the website to engage more customers by displaying exciting offers and outstanding services offfered by NGC Broadband.

NGC BRAODBAND PLAN SELECTOR NGC BROADBAND Case Study
NGC BROADBAND INFORMATION

Technical Aspect

Since Customer Support and Service was the foremost concern for NGC Broadband, we developed an automated SMS notification platform, implemented directly within the website, for prompt notifications and feedback for every action that the users take on the website, be it payments or other queries. The SMS platform was also fully automated to keep users notified with their service terminations and provide a hassle-free experience for the users. Also, NGC executives are notified of new connection queries or payments of existing customers.

User Section

Using the built in account management systems, users could renew their broadband palns, or change their broadband plans, in a click, and also get notified of the same. Users could also check their data usage and transaction history.

  • NGC BROADBAND
  • NGC BROADBAND
Admin Section

Since Customer Support and Service was the foremost concern for NGC Broadband, we developed an automated SMS notification platform, implemented directly within the website, for prompt notifications and feedback for every action that the users take on the website, be it payments or other queries. The SMS platform was also fully automated to keep users notified with their service terminations and provide a hassle-free experience for the users. Also, NGC executives are notified of new connection queries or payments of existing customers.

  • NGC BROADBAND
  • NGC BROADBAND
  • NGC BROADBAND
  • NGC BROADBAND

The Result

Social media interaction was found to be increased by 150% in the first month, and more users were interacting with the brand. An immediate response was also seen from the website as 20+ forms were filled online for new users to take the service, in the very first 10 days. As a whole, the new website of NGC Broadband proved to be a successful tool in the digital rebrand and Brand promotion for NGC Broadband.

NGC BROADBAND
NGC BROADBAND

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